Co-Branding is the synergy of combining two (or more)  organizations’  distinctive characteristics to create a  more compelling and effective marketing proposition.  In the case of TU Co-Branding, all of the assets, both tangible and intangible, of this marriage are leveraged to augment the success and credibility of the Certified Retailer or Salesforce.  Ultimately,  Co-Branding enhances the value an organization provides to their customers. 

TOBACCONIST UNIVERSITY® is a brand that represents the highest standards of education and professionalism in the luxury tobacco industry.  TU Certification attests to an organization or individuals’  commitment to those standards.   The TU Certified Seal/Medallion, and Professional Designations ( CRT, CST) are marks representing that services are performed by members of TOBACCONIST UNIVERSITY®.    Use of the Certified Seal and Professional Credentials  constitutes a marriage of brand equity between TOBACCONIST UNIVERSITY®  and the authorized user: this is the beginning of Co-Branding.