TOBACCONIST UNIVERSITY®   maintains rigorous certification standards so that consumers of luxury tobacco will always have products to be passionate about.  As a university, we advocate the timeless traditions, values, and educational standards that represent the best of our industry.  Every facet of TU is designed to support, promote, educate, and enhance the appreciation of luxury tobacco and the great men and women that make it possible.  Our dedication to upholding and improving Tobacconist credibility is at the center of every function we perform.  TU Leadership is manifested through our:

Providing free education for aficionados and professionals
Promoting the highest product and service standards
Enhancing consumer appreciation
Code of Ethics & Standards
and everything else we do ...

Great leadership is predicated upon open and honest communication.  For this reason, TU  is a transparent organization that is fully articulated for the world to see, contribute to, and learn from.   There are no secret funding, initiation rituals, hidden agendas, or subversive marketing tactics employed.  

Our mission,  “To educate and certify the most knowledgeable and honorable tobacco connoisseurs in the world”, is testament to our commitment to help consumers and professional Tobacconists reach their fullest potential.  We know that by striving to become our best, others will follow.